The IgnitionOne US Strategic Partner Summit is legendary and last week, the European team decided to launch their first-ever European Client Summit at AutoWorld in Brussels. Continue reading The inaugural IgnitionOne Client Summit – Driving Consumer Behavioural in an Omni-Channel World
Couldn’t make it to Brazil? Think you’re a better manager than Roy? It’s time to prove your skills this World Cup with the IgnitionOne Fantasy Football league. Continue reading IgnitionOne launches Fantasy Football league for the World Cup
A few weekends ago a friend asked me what I thought the next big thing in digital was.
This came off the back of a conversation around mobile and the fact all our media friends have gone to Mobile World Congress and we, her in-between jobs and me unable to put my business case together in time to go, felt like we’re the only media people left in Soho. Taking a sip of my wine, my response was Digital Television. Continue reading The Next Big Thing
IgnitionOne has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent auditor ABC. Continue reading IgnitionOne receives DTSG Verification for Online Brand Safety
Last month, IgnitionOne launched its first Turkish Office in Istanbul. Country Manager, Yusef Akyuz presented IgnitionOne’s Digital Marketing Technology at Webrazzi on 19th March, officially announcing IgnitionOne’s presence to the Turkish market. Continue reading Merhaba Istanbul! Meet IgnitionOne’s new Turkish team
Yesterday, IgnitionOne joined the IAB UK for their Digital Britain event in Manchester. The event, which took place at the Bridgewater Hall, is the first time the IAB UK has held an event north of the M25.
We had an interactive area where brand and agency advertisers could drop in and meet the IgnitionOne team. We showcased our LiveMarketer technology through giant touch screens. The brand being demonstrated was the IAB UK showing who was on their website in real-time and how engaged they were with the IAB UK on the day that they released their Ad Spend Report 2013.
The IgnitionOne racers from IAB Engage 2013 also made an appearance with Matt Coughlan from The Auto Network taking home an XboxOne for having the fastest time of 2:05:41 around the track during the day.
Nancy Furber from UNICEF UK spoke with IgnitionOne’s business director, Stewart Holt, on the challenges of integrated marketing campaigns. UNICEF UK ran an integrated marketing campaign in the lead up to Christmas 2013 with IgnitionOne running the majority of the digital activity for the campaign. Nancy spoke about what challenges UNICEF UK as a business had with delivering the campaign but also the benefits they’d seen by integrating their digital spend – an ROI of 3.9 over the course of the campaign.
All in all, it was a fantastic day and we’re looking forward to being part of the Northern Digital Scene for a while to come.
A copy of our presentation from the day is below but if have any questions don’t hesitate to send us an email at email@example.com
IgnitionOne have long been advocates of the great online marketing work coming from outside of London and therefore, we’re delighted to be sponsoring Digital Britain – the IAB UK’s first event north of the M25.
Taking place on Wednesday 9th April, the day will start with a drop in from 10.30am where you can come and meet the IgnitionOne team and find out more about us and the rest of the sponsors.
After lunch, IAB UK will be presenting their PwC AdSpend 2013 Results as well a running through all the amazing things that the IAB UK for digital Britain. Afterwards, IgnitionOne Business Director, Stewart Holt, will be presenting Getting Ready to Integrate exploring some of the real life challenges that online marketers face trying to integrate their different media channels.
The full IAB UK: Digital Britain agenda is available on the IAB UK website and you can register for the event on the site. But if you’d like to make an appointment to meet with one of the team in Manchester, don’t hesitate to email us.
See you in Manchester.
IgnitionOne is delighted to be sponsoring The Drum’s Digital Convergence on the 12th March 2014.
The day focuses on helping brand marketers get to grips with increasingly contected customers and converging digital media channels. Brand marketers will learn how to deliver multi-channel marketing online that’s interesting and relevant to their individual clients.
IgnitionOne’s UK Managing Director, Simon Haynes will be hosting a round table at Digital Convergence titled Right Here! Right Now! The Roundtable will focus on how to make the most of a customers’ wide and varied online activity by optimising your media channels towards engagement metrics.
If you’d like to know more about Digital Convergence or catch up with us at the event, feel free to get in touch with the London Team.
See you at Digital Convergence!
When we describe IgnitionOne®, we talk about being a global leader in cloud-based technology. We have an amazing data product, called the LiveMarketer®, that helps brand marketers really understand who the individuals on their website are, what they’re interested in and what media channels they’ve been touched by on their path to purchase.
All this information is taken into account and we are able to assign each individual an Engagement Score which tells brands marketers how like that individual is to convert.
When a brand knows how interested someone is in their product and what their interested in, this becomes powerful tool to use in the media channels they use, the price they pay for them and the messages they serve to individual users across them.
At IgnitionOne®, we’re focused on making online marketing simple for brand marketers so we’ve combined this all into one platform, the Digital Marketing Suite. This allows this information to be shared across online marketing disciplines and helps brand marketers start thinking about marketing to individuals rather than marketing across channels.
And to make it even simpler to understand how our technology works and how it could help your brand, we’ve made this one minute video.
IgnitionOne UK Managing Director, Simon Haynes, presented at the IAB New Year New You Seminar. The seminar focuses on what marketers should be doing with their digital marketing in 2014.
IgnitionOne presented on Marketing Automation: Moving Beyond the Buzzword (or buzzwords as the case may be). Haynes presented on how the data that brands can get every day from their website can be used to automate digital marketing campaigns in real-time.
You can see Simon’s presentation here and some photos from the day below: