Welcome to the third post in our Google Analytics Test Lab blog series. Today I’ll be walking you through using Google Analytics to get the most of you’re your e-commerce PPC account. If you’re running a PPC account for e-commerce, you likely already understand the importance of dynamic reporting capabilities, so I’ll try not to make this article sound like a sponsored plug for Google Analytics. But, as an Account Manager here at Hanapin, I can’t fathom running an e-commerce PPC account without the powerhouse that is Google Analytics. For e-commerce accounts, AdWords data and reporting really won’t give you an accurate understanding of your marketing metrics, not only as they pertain to PPC alone, but also as to how your marketing…