On this planet of over 7 billion people, 2 billion internet users and with 550 million websites creating massive amounts of “big data” it is sometimes hard to get noticed. Tweets on Twitter stream past your screens in torrents, Google+ refreshes with new images and updates every few seconds and on Facebook the ticker beckons us to click on our friends latest revelations and links. You can buy influence and visibility to cut through this clutter or you can get smart and creative and crowd source your marketing with social media. If you have a budget like Coca Cola then it is easier because big money buys massive media. But  even Coke realised that on a social web that the fans and followers can create more stories online about…