Geotargeting enables website owners to display content that is most relevant for a viewer’s geographic location. This pinpointing or locating of a viewer’s information happens even before they’ve seen the web content. It is instantaneous, so when someone types in a URL, the server views the user’s IP address, matches it to their country and then determines what content to send. This is often used in online advertising and localizing a marketing campaign. In fact, it can even be used to restrict content to certain areas to keep advertisers from violating government regulations. For instance, many companies do not allow videos or articles to be accessed in certain countries. Therefore, companies that effectively geo-target can avoid…