The differences between types of content and content delivery methods were once clearly defined (and handily so), but with social media outlets and an increasing number of mobile devices in play, these distinctions are rapidly blurring together. Today’s empowered consumer decides when, where and how they consume content. As a result, marketers need to implement strategies that involve offline and online tactics, as well as a range of devices and channels. It is only by leveraging a combination of media types that they will be able to meet the needs of today’s  evolving and powerful consumer. In a recent report by Altimeter, “The Converged Media Imperative: How Brands Must Combine Paid, Owned and Earned Media,” the pressing need…