The results pages delivered by Google for searches with commercial intent are undergoing two types of modifications that are harmful for online merchants who have become accustomed to profiting from website visitors referred through clicks on organic results. The prime space on Google's shopping result pages is increasingly being allocated to: 1) price focused product listing ads; and 2) Adwords sponsored ads. The organic results are being pushed down to positions "below the fold". Thus, Google is changing the user behavior of viewers. There is an increased likelihood of: 1) products and online stores being evaluated solely on price point, 2) an increase in clicks on sponsored ads and product listing ads; and 3) a decrease in…