Hot off the heels of Avinash’s SES opening keynote, day two of SES San Francisco 2012 included another famous Googler to start the day. Matt Cutts (@mattcutts), Distinguished Engineer for Google, is the head of the Web spam team. He and his spam fighters, as he refers to them, make up part of the Google Knowledge Group. He was a last-minute addition to the SES schedule, interviewed by Mike Grehan, VP and Global Content Director for Incisive Media, as part of the day two kickoff. The conversation started with a few quick blurbs about what’s new in Google search. Cutts addressed the audience discussing how the Google Knowledge Graph was starting to be used more and more. The Google Knowledge Graph is the technology behind how…
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