Posted by Dr. Pete If I started with “I have a confession to make…”, that would be cliché, so I have TWO confessions to make: Confession #1: This post has nothing to do with SEO. It’s about creative work. I guess it applies to content marketing. Ok, maybe it’s a little bit about SEO. If you’d rather eat a sandwich, I understand. Confession #2: I am a serial, high-functioning under-achiever. In other words, at the risk of sounding like an ass, my half-assed efforts usually return 7/8-assed results. I learned too early to game those ass-fractions – during final exams in college, for example, I’d calculate exactly what I needed to get an A in the class. If it was only going to take a 67% on the exam, I’d study for…