If you have ever generated an analytics report, you know what the problem is – nobody reads them. All your pretty charts end up in the trash and you have a feeling that you wasted your time. The bad news is that, perhaps, those reports lacked analysis. The good news is that you are not alone. Here is the better news – those reports are fixable. They were missing the answer to the ultimate question – "So what?" Say, you rank for a thousand keywords. So what? Is it bad or is it good? Should you be ranking for millions keywords? Or, should you be dancing a victory dance? You will not be able to navigate your data without actionable analytics reports. Unlike popular belief, the proof is not in the pudding, but in smart…