Affectiva Nets Cash To Target Emotions; RTB For Video

by AdExchanger Published

Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Target Emotions Facial recognition ad tech-ish company Affectiva has raised $12 million more from VC Kleiner Perkins and  Horizons Ventures.  VentureBeat’s Rebecca Grant notes the data capture:  “Based on a large repository of naturally recurring emotion, Affectiva offers a deep glimpse into the way audiences react to what they see online.” Imagine someday targeting an audience with a good sense of humor, or a shy audience.  Read more. It would seem clever look-alike modeling could address scale. RTB for Video On MediaPost, BrightRoll Exchange’s Dan Mosher says that real-time bidding for video has arrived – of course, RTB for video is an important…

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