It feels like almost every day a new hyperlocal startup launches which small- and medium-sized businesses (SMBs) just “have” to participate in. This explosion in content has been driven by the continuing implosion of traditional newspapers. As advertisers defect in droves, paying for journalists is becoming increasingly problematic. However, building a hyperlocal startup doesn't necessarily mean that users will come. The key question for the SMB is “why bother?” or “what’s in it for me?” From the startup’s point of view the stakes are pretty clear…get a cool platform running and have somebody with a gap in their technology or product portfolio rush in and pick up the product. It’s often less clear why the SMB would invest…