Is SMS Text Marketing the Next Greatest Thing?

by Kristi Carter Published

Written on Aug 3, 2012  Author Kristi Carter  | Share ADOTAS -If you have a mobile phone, chances are you’ve received a SMS (Short Message Service) text message at some point in time. Nowadays, it is more likely that you’ll receive a text instead of a phone call. Some people describe SMS as the newest and greatest technological advancement but it has been around since 1984. However, it is has just recently increased in popularity as more and more people acquire mobile devices. For instance, in 2006, there were 18 billion texts sent every month now people send over 75 billion text messages. What makes them so appealing?  SMS texts are fun, interactive and easy to implement. Plus,…

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