. So you want to start using Twitter's Promoted Tweets, huh? You've weighed the pros and cons, and decided that experimenting with Twitter's PPC advertising feature is a good move for your business. Alright then -- let's get you started with this simple guide containing everything you need to know to make the most of your Twitter PPC campaign. Whether you're just looking for more followers or you want to increase leads and customers, Twitter has some great paid options that can help you complement your organic Twitter marketing efforts. How Do Twitter's Advertising Options Work? Promoted Accounts, Promoted Tweets, and Promoted Trends are Twitter's advertising features, pay-per-click style. Through its various options,…