Synopsis — It’s no secret that content is king when it comes to online marketing, but knowing which content strategy to use in your marketing efforts could have a significant impact on business outcomes. No matter which direction you go in, whether you create editorial or user-generated content, you want your marketing strategy to effectively reach out to your target audience and foster stronger relationships with potential and returning customers. In his article, “The Once And Future King: Editorial Or User-Generated Content?,” Benjamin Spiegel expands on the strengths and weaknesses of editorial and user-generated content to help you design the most effective program for business needs. Subscribers should log in to read the…