The term CIVETS might sound like small furry mammals found in Africa. But if you’re speaking to an international marketer or entrepreneur, they’re probably talking about a group of countries tipped to be major emerging markets. The acronym, coined by Robert Ward of the Economist Intelligence Unit in 2009, stands for Colombia, Indonesia, Vietnam, Egypt, Turkey and South Africa. This wave of economic development follows on from that of the BRIC group of countries (Brazil, Russia, India and China). Ten years after he introduced the term BRIC economies, Goldman Sachs economist Jim O’Neill states that their development not only met but exceeded his expectations. Now eyes are turning to the CIVETS, which are expected to offer exciting…
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