Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Upkeep Buddy Media’s ad management software now sports Facebook’s newest bells and whistles. The BuyBuddy (formerly Brighter Option) update brings post-impression tracking, premium ads (introduced to the API last week), and mobile targeting. It also comes with a bidding approach dubbed “optimized CPM.” An example of how it works: “Let’s say I define Reach as my primary goal. If Person A has seen my ad, but Person B has not, then Facebook will bid more for Person B’s valuable impression.” Read the blog post. Separately, Compass Labs added support for attribution view tags for premium ads to its platform. Press release. German Digital Autos…
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