Mag Bag: Ranking Magazines' Digital Efforts

by Erik Sass Published

By now, most big magazine publishers understand that they have to have a digital media presence, but that doesn’t mean they’re all doing it well. L2, which bills itself as a “think tank for digital innovation,” has ranked 80 consumer mags based on their digital “IQs,” evaluated on 350 data points in analytic categories, including site, digital marketing, social media, mobile, and tablet editions. The top 10 magazines in terms of “digital IQs” were Wired, in first place, followed by The New Yorker, Entertainment Weekly and Glamour (tied for third place), Better Homes and Gardens, Time, Elle, Seventeen, Sports Illustrated and (tied for tenth place) Cosmopolitan, Forbes, People and The Economist. According to L2, most magazines…

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