Facebook has been doing it for years. Twitter realised its power recently and began sending out weekly updates to its users. Even Pinterest and LinkedIn are not left behind. What am I on about? Email marketing. Social media is in the ascendancy as far as online marketing is concerned. Facebook and Twitter reach a large number of people, with 140 characters and a click of the mouse. They are the easiest way to communicate with one’s clients and potential clients in the fastest way possible. The question then arises; does this mean that email marketing has lost its relevance? The quick answer to this question is no. Remember, social media should be used to spark interest and create discussion about a topic or item of interest…