Media transactions are slowly but surely migrating online, where automation and interactivity can yield greater efficiency and transparency. That, in turn, encourages increased spending on bigger campaigns. With this in mind, CBS Outdoor has unveiled MyCBSOutdoor.com, an account and campaign management site that aims to deliver a more “personalized” experience for media buying. MyCBSOutdoor.com allows media buyers and ad clients to create personalized dashboards outfitted with various functions, including inventory search, proposal and file exchanges, rate information, photosheet access and online payment options, all  intended to make it easier to manage outdoor advertising campaigns. The platform is designed to enable…