Profero, the independent digital agency with offices across Europe, Asia and the U.S. has acquired a controlling stake in New York-based multicultural ad shop Vox Collective, the companies have confirmed. The acquisition bucks the recent trend of digital players being gobbled up by traditional shops looking to enhance their online credentials. Here, the digital agency is doing the acquiring in a bid to improve its acumen in marketing to Hispanics, the fastest-growing segment of the U.S. and with roughly $1 trillion in consumer buying power. Terms of the transaction weren’t disclosed. Vox Collective, however, is rebranding and will be known as Vox Profero effective immediately. Profero Global CEO, Wayne Arnold stated: “This…