Email This Post July 5, 2012 – 12:11 am The world of media buying is awash in all kinds of data, and for agencies and marketers, the matter of a frustrating lack of synthesis among available consumer data across all marketing channels is pervasive. It would seem particularly frustrating for Steve Plimsoll, chief technology officer, Mindshare Worldwide, but he sounds much too excited about the next eight years, when he believes that problem will be solved. For the moment, he's content to take a series of steps to make sure his media shop -- and WPP as a whole -- arrive at the solution first. Last month, WPP launched CORE (see release), which described as an open source, data-driven marketing intelligence platform that combines…