For local businesses who are attempting to avoid social media, or think its not necessary to keep up with the competition, they should definitely think again. In the 2012 Social Media Marketing Industry Report release earlier this month, 83% of the companies/marketers surveyed indicate that social media is important for their business. So if you're not currently using social media to generate leads, boost online visibility, and boost search engine rankings, just know that your competition is, which means they're getting the business you're missing out on by not utilizing the power of social media. To ensure you're getting the most out of social media, whether you're a newbie or you're an experienced social media marketer, its…