New to the Search Marketing Standard Blog? Subscribe to our blog via our RSS feed and receive updates and tips. Analyzing the effects of your PPC Advertising Campaign in parts, section by section and component by component, may be a fashionable way of analyzing your campaign, but it is by no means the most effective. The most effective way of optimizing your PPC Campaign is by seeing where the holes are in the bigger picture. Thinking about your campaign as a series of events that are linked, each one to the other in a kind of chain format, is a much more effective approach to PPC Advertising. It helps to ensure that all elements are working towards achieving the same goals and this is…