Smile (And You'll Get The Credit Card Ad)

by George Simpson Published

Apparently Microsoft has tried to patent an advertising system that targets people's emotional states based on their search queries, emails, instant messages, playing of online games -- as well as facial expressions, speech patterns and body movements -- collected by personal digital assistants, smart phones, laptops, PCs and gaming devices. Microsoft's Kinect, the motion-sensing gaming device for Xbox and Windows, seems like the most obvious data collector, since the application states "that a user who screams or paces back and forth, when observed by Kinect, could be assigned a negative emotional state by a currently hypothetical advertising engine." Said one Ad Age reader, seemingly very much in the moment, in the comments…

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