During my time in Chicago, I took a lot of public transportation. For the most part, it was a very safe experience, but if you were at the wrong place at the wrong time, it could get a little shady. I was told by many people that if I ever found myself alone on the train and feared for my safety, all I had to do was start talking to myself. That would make me look unstable and imbalanced. In other words, not a great target for anyone with mischief in mind. Talking to yourself may be a great defense mechanism but it’s absolutely no fun when you don’t know you’re doing it.  We’ve all seen examples of companies who are suffering from this. Saying what they think is important. What they think their audiences want to hear. They seem…