Connecticut's Push: 'Revolutionary' In Multiple Ways

by Karlene Lukovitz Published

Thanks to the fiscal troubles that have beset U.S. states since the recession, for three years running through 2010, Connecticut’s official tourism budget was exactly $1.   This year, the tourism industry has a new hero: Gov. Dannel P. “Dan” Malloy, who’s made good on a 2010 election campaign promise by marshaling legislative support for a two-year, $27 million tourism branding/marketing initiative.  The state had managed to pull together a summer tourism campaign in 2010, using $1 million contributed by the private business sector plus $1.6 million in public funds and support services. But when Malloy took office in 2011, Connecticut had been literally thrown off the map: The Discover New England tourism organization had…

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