Thanks to the fiscal troubles that have beset U.S. states since the recession, for three years running through 2010, Connecticut’s official tourism budget was exactly $1. This year, the tourism industry has a new hero: Gov. Dannel P. “Dan” Malloy, who’s made good on a 2010 election campaign promise by marshaling legislative support for a two-year, $27 million tourism branding/marketing initiative. The state had managed to pull together a summer tourism campaign in 2010, using $1 million contributed by the private business sector plus $1.6 million in public funds and support services. But when Malloy took office in 2011, Connecticut had been literally thrown off the map: The Discover New England tourism organization had…
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