Google Sheds Light on AdWords Quality Score with Comparative Indicators

by Jonathan Allen Published

Google has just activated a feature in AdWords which should save pay-per-click (PPC) advertisers' time diagnosing issues with their keyword quality score. Now, when you hover over the status bar of your keywords, a dialog box appears with 3 new quality score indicators. These indicators are for Expected Clickthrough Rate (CTR), Ad Relevance and Landing Page Experience and they are rated according to Below Average, Average and Above Average. Although these indicators may still seem a little vague, this nonetheless marks an increase in transparency from Google and is a development which many advertisers have been requesting for sometime. This small change should help save the average PPC account manager a few hairs on their head…

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