In case you missed it, comScore recently released a report entitled The Digital Politico: 5 Ways Digital Media is Shaping the 2012 Presidential Election. The report analyzes key digital campaign elements that have impacted the primaries, with an eye to how these will affect the general election. Among the key themes discussed in the report is social media. Social media’s ubiquity and rise in popularity in recent years have largely contributed to shaping a more social environment online – not just among friends, but also between brands and consumers as well as candidates and voters. Today, social media has become an integral part of the political media landscape, growing as a primary channel for campaigns to reach out to their…