It could be argued that the digital marketing industry has about as much jargon as NASA – and even more acronyms. In a world focused entirely on communication, our own communication can be confusing to say the least. That’s why IgnitionOne has created the Ultimate Digital Marketing Dictionary.
Webster’s Dictionary of the English language contains roughly 500,000 words, with new ones added every year to reflect the changing nature of our speech. The same is true – admittedly to a slightly lesser extent – with marketing. Our industry has changed rapidly over the past decade with the rise of digital marketing and mobile-first strategy, as well as the instant communication allowed by social media. The internet has a whopping 3.17 billion users*, and with the digital world comes an entirely new set of terms and acronyms that change almost as often as they appear.
The upshot? Our language is changing fast, and it’s important to stay up to date on what means what. So wheter you’re working to streamline team communications or talking with clients and vendors (or just trying to explain your job to an outsider), the Ultimate Digital Marketing Dictionary has you covered.