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Case Study: Toyota Uses Engagement Scoring to Boost Facebook Custom Audiences Conversions by 95%

On any given day, a customer visits a website and browses around but does not convert. This opens the opportunity to remarket to that individual on social media using Facebook custom audiences, allowing for consistent reach even across mobile.

The IgnitionOne team recently worked with the marketing team at Toyota to test the performance of a “standard” custom audience against an IgnitionOne-powered custom audience. Toyota historically enjoyed some success with retargeting across Facebook, but were open to the exploration of even stronger results – and with IgnitionOne, the results spoke for themselves.

Download the case study to learn more about the Toyota challenge and IgnitionOne’s solution.

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