On Wednesday, August 26th IgnitionOne partnered with Boost Media to present the exclusive webinar “Smarter Search Strategies for 2015 Holiday Shoppers.” The webinar included speakers Dave Ragals, Global Managing Director of Search at IgnitionOne, and Rob Lenderman, COO + Co-founder of Boost Media. Over the course of the hour, Dave and Rob covered marketable moments, mobile search statistics, strategic planning, participant questions and the 10 Best Practices You Should Know when it comes to holiday search strategy. Here’s what they had to say:
1. Add at least one mobile preferred ad to each of your ad groups
2. Create and test multiple ad versions
3. Send users to mobile optimized landing pages
4. Utilize ad extensions
5. Highlight mobile-friendly user experience
6. Use all levers provided
7. Account for misspellings
8. Evergreen creative
9. Call tracking integration for click to call features
10. Review brand performance as CPC’s are increasing industry-wide
Ready to learn more about these best practices? It’s not too late to gain access to the full live webinar and presentation. Register for playback here.
It’s time to deliver your best holiday search strategy yet.