When it comes to implementing a DMP, internal discussions are key. Even the biggest arsenal of results-based marketing strategies isn’t effective without clear communication across departments about what needs to happen. The right hand should always know what the left hand is doing, and vice versa.
The Internal DMP Discussions Handbook is designed to take you through that process step by step. In the handbook, you’ll find an in-depth exploration of the implementation process, along with the questions that CEOs, CMOs and marketers will need to ask both each other and the IT team at each point along the way. Questions like:
- What business KPIs will we use to measure the success of the DMP?
- Have we created a clear workflow that establishes each party’s role in DMP implementation?
- How is the data being segmented?
- And more.
Download the handbook today.