Your customers embark on a journey with your brand every single time they interact with it, in both the online and offline world. Collectively those experiences shape their perception of your offering and value proposition. If customers don’t rate each interaction in isolation, it’s critical that marketers join the dots to deliver a digital frontier that is meaningful and relevant, across every single touch point.
Last week, Brian Deagan, VP of Solution Consulting, hosted a webinar ‘What is a DMP and why do I need one?’. In this session Brian demonstrated how a Data Management Platform is the central nervous system that gives marketers the ability to deliver relevant experiences via actionable insights.
Packed with advice on big data, information on how a DMP revolutionises the customer journey, evidence of how a DMP results in incremental revenue gain and a roadmap to get started – your DMP journey begins here.
Watch the webinar recording here.