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Defining Data Management

Contradicting descriptions and claims regarding marketing technologies have caused some real headaches for buyers. Lack of clear understanding of terms and capabilities result in wasted time, wasted budget, departmental dysfunction and overall frustration for marketers who simply want to use their data to better engage their prospects and customers.

In a recent blog post by Roger Barnette, President of IgnitionOne, he describes important definitions to understand the different types of DMPs and platforms within the marketplace. The full post, which can be accessed here, includes the breakdown of the Basic DMP, Media DMP, CRM DMP, Hub/True DMP and DMS.

In fact, IgnitionOne will be hosting a live webinar on April 2 to empower you and your team with everything you need to know about a Data Management Platform. Tune in to find out how you can banish mixed marketing messages to your customers and how a DMP can fuel one-to-one digital experiences across all channels.

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