Who is the Winner in Digital Marketing?

I recall my grade school days when I learned something new and eagerly raised my hand in class. In excitement, I would tell my teachers, “But everything connects. This new thing we learned reminds me of what we did in that previous subject. Things can’t be isolated. We must connect ideas together. Diversity is important and so are different points of views!”

Some Briggs-Myers and StrengthsFinder exams along the way into my adulthood, I learned that being a connector was my dominant strength. I fast-forward to my present life and ask myself if I hold true to my philosophy? As a Product Marketing Manager, I find myself tapping into various ideas, and product leaders to understand and narrate the bigger vision of our products.

Looking at my career, I found myself entering the world of social. I saw its huge opportunity for becoming an economic driver for companies big and small. But I knew there was more out there.

In the sea of digital, I could only begin to make sense of product offerings and what clients needed. Social was a fantastic way to enter digital because there was that people-centric focus of your audience telling you exactly what they want. But what about the rest of digital? There is email and search and display media with so many different systems and solutions. Hungry for more, I kept exploring Digital Marketing. I wanted more and I realized so did clients. With so many systems out there, I realized a marketer’s life could be wasted learning too many point solutions without actually accomplishing their campaign goals.

I came across data management systems and my mind blew away. It seemed like the perfect time to come of age as a millennial emerging out of the social media world. I needed to ascend my mindset into something bigger in digital. Diversity, different points of views, connecting things were all things I found myself yearning for. Why was I not thinking about data management platforms? I came from a world of APIs where relying on data pulls from other companies was the norm. But what about clients owning their own data and repurposing it?

In my current role as a Product Marketing Manager, I get to approach digital from a holistic perspective. I get to work with a Digital Marketing Suite which is a full stack of digital product offerings that covers all of a marketer’s digital needs. It’s not just about one channel, it’s about being cross-channel. It’s not just about one point-solution, but an integrated approach of taking all of your marketing efforts to manifest the bigger goals you have with your products and your clients. As an adolescent, I didn’t want to be a cookie cutter mold of anyone. In my role as a marketer, I find the needs of many marketers and advertisers are diverse as well. I’m happy to work with a digital hub that is as flexible as my thinking and the needs of digital leaders. You can finally get back in the driver’s seat and design your marketing experience and execution.

So the important question to ask yourselves is, “Who do you think is the winner in Digital Marketing? What is the right approach to the vast sea of digital?” Connect the dots to your digital marketing goals with perspectives from IgnitionOne and Netmining’s, “Big Book of Digital Marketing” found here.

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