If data integration and personalization tactics are part of your 2015 roadmap, you’ll be interested in the latest research from Gartner, Inc. We are excited to announce that Gartner has positioned IgnitionOne among “Visionaries” in the newly released “Magic Quadrant for Digital Marketing Hubs.” The Magic Quadrant evaluation was based on completeness of vision and ability to execute.
“We are proud to be positioned in the Visionaries Quadrant of Digital Marketing Hubs by Gartner and consider it a confirmation of the Digital Marketing Suite’s (DMS) role in simplifying the lives of marketers and driving improved results through a centralized marketing cloud that integrates data management and channel execution into a single platform,” said Will Margiloff, CEO of IgnitionOne. “We believe IgnitionOne’s placement in the Visionaries Quadrant furthest along the completeness of vision axis validates our long-held belief that adtech and martech should integrate into a single stack.”
The recent release of our platform, DMS 3.0, allows marketers to better understand and segment audiences through its Data Management Platform which combines traditional database marketing capabilities with cookie-based digital profiles. Marketers are using the DMS to seamlessly activate targeted and dynamic messaging on all devices, across channels including search, display, mobile, social, email and personalized website content. At the center of the DMS is a flexible hub that provides marketers the ability to use both native and third party-solutions while storing a complete view of customer data.