We are entering the era of Connected Customer Conversations.
Today’s consumers expect more from brands. They demand consistent messaging and experiences regardless of the channel or means or device through which they choose to engage. What starts with a search or a display ad view may lead to a site visit, a store visit, an email send, a phone call, a Facebook share, a retweet and even a conversion.
Behind the ability to link points of customer-brand interaction is the ability to integrate marketing technologies as well as disparate data stores; however, getting to that level of integration – one that’s real time and seamless enough to create the elements of a perceived conversation versus a campaign – remains a cloudy challenge for most marketers. So many touted technologies become integration projects instead integrated solutions, but it doesn’t have to be that way.
The next big thing is here. Join IgnitionOne for an exclusive webinar event on 12/3 to learn more about why marketers need to think in “conversations” instead of campaigns, and in “context” instead of in channels, learn more about the positive impact of advanced adtech/martech integration, including case-study examples, and more.