The recognition keeps rolling in for IgnitionOne. This week, it was announced that IgnitionOne and Digital Marketing Works earned a gold MarCom Award for our work with Extended Stay America (ESA).
The MarCom Awards is a creative competition for any individual or company involved in the concept, writing and design of print, visual, audio and web materials and programs.
Entries come from all over the country, 34 countries, and 10 provinces and the MarCom statuette graces the trophy cases of some of the top business and communication firms in the world.
IgnitionOne and Digital Marketing Works received gold in the Integrated Marketing campaign category.
We helped ESA increase room bookings by delivering a cohesive message across digital channels and offline. The hotel chain used IgnitionOne’s Digital Marketing Suite (DMS) for initiatives across search, display, attribution and more.
The DMS helped the search and display channels talk to each other and allowed for optimization in order to generate more conversions.
IgnitionOne is able to collect signals from prospects and customers on the marketer’s website, allowing us to determine when, where and with which message the consumer should be remarketed, capitalizing on their propensity to convert. This is accomplished using a pivotal feature of IgnitionOne’s technology, the Engagement Scoring Engine, which measures the behavior and product interest of prospects on-site. IgnitionOne marries this data with 3rd party data from our DMP to assist with all digital marketing decisions.
Because of these insights, the marketer increased digital spend by 17%. That has translated into a 14% increase in revenues generated YTD and aver a $12 return on their incremental spend.
Check out our other wins from this year here.