Last week, IgnitionOne’s work with Unicef UK on the Syria Christmas appeal was recognised with a bronze at the Digital Impact Awards 2014.
The awards, held at The Brewery in London, welcomed over 500 of the UK’s finest digerati. Launched by Communicate Magazine in 2010, The Digital Impact Awards celebrate creativity, innovation and strategic thought in digital stakeholder communications.
In conjunction with Unicef UK we were nominated for the ‘Best use of digital in the charity, NGO or NFP sector’. Competition in our category was fierce from the likes of Marie Curie Cancer Care and The Royal Navy. Undoubtedly we were thrilled to add our bronze accolade to the UK’s already bursting awards shelf.
IgnitionOne worked with UNICEF UK to develop a uniquely integrated online advertising campaign using their first party data. Through a broad reaching display campaign, supported by on-going paid search activity, IgnitionOne’s unique technology helped drive traffic to the UNICEF UK site. Once onsite, we used our LiveMarketer and engagement score technology to understand who the most engaged users on the UNICEF UK website were. The highly engaged visitors to the UNICEF UK site who failed to donate were then reproached through our Smart Retargeting®. The campaign outperformed the 2012 Christmas campaign and donations came flooding in.
Here’s hoping the winning streak continues at the upcoming UK Search Awards and The Digitals next month. We’ve got our black ties and fancy frocks at the ready… fingers crossed!