IgnitionOne’s Q3 Report: Yahoo!/Bing Has Largest Market Share Increase Against Google in 5 Years

Today, IgnitionOne released the latest version of its quarterly digital marketing report. The Q3 Digital Marketing Report takes a look at the digital marketing trends from this quarter.

Some key findings from the report include:

Yahoo!/Bing gains market share against Google: In its best showing since Q1 2009, Yahoo!/Bing increased their US paid search market share to 25% compared to Google’s 75%.

Yahoo!/Bing search gets more expensive: Yahoo!/Bing partner networks see a 5.8% drop in traffic YoY, but the large increase in CPCs causes overall partner network spend to increase 17.6%.

Phones edge-out tablets in paid search spend: For the first time ever, paid search spend surpasses tablet spend, increasing 18.5% over the previous quarter (QoQ).

Third Party Partner network decline causes ripple effect: Search spend decreases 32% YoY as advertisers pull out of Google partner network. As impressions drop, CTR continues to climb, largely due to advertisers pulling out of display networks and third party search partner networks which have naturally lower CTRs.

Mobile growth continues: Mobile continues to see enormous growth, especially for phones, which saw triple digit growth in search metrics including impressions, clicks and spend.

Read the full report here.

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