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What Marketers Can Expect from Apple’s New Products

It’s been about 2 weeks since Apple announced its latest products: the iPhone 6, iPhone 6 Plus and the Apple Watch. There’s been much buzz about how consumers can use these products, but they also present several opportunities for brands.

Here’s what you should keep an eye on:

Larger Screen Sizes: Many consumers prefer the bigger screen for browsing the web, playing games, etc. Apple has now answered that demand giving the new iPhones a 4.7 inch and 5.5 inch screen size, respectively, which will likely give a boost to digital video advertising as well as social media engagement via mobile. In the mobile inbox, the larger screen size means that more emails are visible within the inbox and more characters are visible in the subject line and preheader text. (Here’s a past look at how email subject lines render on mobile devices for context.)

NFC: Near-field communication (NFC) and ApplePay are included in these new phones. Though a few retailers have stated they won’t accept ApplePay, the service still has several benefits for marketers. Retailers could include ApplePay in their mobile apps, allowing consumers to purchase and pay for items right from their devices as well as giving the brand the opportunity for regular communication with its customers. The watch is said to also be equipped with NFC. The technology also provides marketers with the opportunity to capture more data.

iOS8: There are a few new features to keep in mind with iOS8. The new OS allows users to locate which apps are draining the phone’s battery. If your app appears on the list, it’s a likely assumption that it will be deleted. The ‘Quick Website Search’ feature remembers which sites users search frequently. For example if a user frequently searches Amazon and they’re looking for dog food, they can type ‘Amazon dog food’ into Safari to view all the results from Amazon. Because Google search results are eliminated with this feature, marketers need to factor this into their search strategies.

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