It’s the age of data. Did you know there will be 40 zetabytes of data by 2020? (That’s 40 with 21 zeros after it.) There’s so much of it available to marketers nowadays that it’s easy to get overwhelmed by thoughts of what to do with it and how to best use it.
To help you get a better understanding of all the data that’s out there, where it comes from, how it’s processed, and how we can benefit from it, IgnitionOne worked with other members of the Application Developers Alliance to create an infographic outlining all of this information and more.
Interesting tidbits include:
• 90% of the world’s data was created over the past 2 years.
• 80% of organizational data is unstructured. (For more on structured/unstructured data, check out this post.)
• Data can include sentiment, behavioral, demographic or descriptive information.
Check out the entire infographic: