Late last week, the analysts at Gigaom released an analysis of a wide range of marketing-technology platforms. Gigaom Research is an independent publisher of expert industry insights on emerging markets, including in-depth coverage and analysis of relevant topics – particularly those related to media, technology and consumer behavior.
In their “Sector Roadmap: digital-marketing platforms” report, IgnitionOne receives the top ranking. You can access a copy of the research here: http://digitalmarketingsuite.com/reports/gigaom/
Recognizing that marketers need more than just point solutions to stay relevant in today’s digital world, Gigaom examined six leading marketing technology providers to determine which would best meet the needs of today’s cross-channel orchestrated campaigns.
The report’s author, David Card, noted IgnitionOne’s capabilities stood out: “of the companies we examined, IgnitionOne…align[s] best with the trends we deemed most critical,” according to the report.
We earned high marks for the variety of capabilities in our Digital Marketing SuiteSM (DMS) that allow for portfolio optimization, social media advertising optimization, and its customer acquisition and targeting capabilities. The report goes on to say “IgnitionOne is well suited as a marketing technology platform for multichannel, multi-objective advertisers…”.
Our placement and involvement in this report highlights our emphasis on innovation and leadership in the advertising and marketing technology space. In a very crowded and fragmented landscape, IgnitionOne continues to raise the bar for the industry. We look forward to continuing to disrupt the industry with best-in-class technology and an emphasis on simplicity to make things easier and more efficient for marketers.