On August 20th, we announced that former TagMan founder and CEO, Jon Baron, joined IgnitionOne’s management team as chief revenue officer.
In his new role, some of Jon’s responsibilities include expanding revenue opportunities to benefit both advertising agencies and brand marketers, overseeing global sales efforts and more. As for why he wanted to join the IgnitionOne team, the answer is simple: the vision, team and client success stories.
“Will and his team focus on execution and know how to win in a crowded space,” he explained. “[I’m excited about] working with passionate teams focused on going beyond expectation for clients.”
Jon has over 15 years of experience in the industry working for pioneering Internet publishers, online ad networks and early search ‘giants’ like Lycos and Overture, and when it comes to the future of marketing technology he says we can expect to see many changes.
“Most marketers have multiple technology and service providers. Choice is useful but too many vendors have created data silos that have stolen marketer’s ability to gain critical insight. Integration of their data from CRM to ad server to website to mobile app is a number one priority for marketers. They want to focus on teams and results, not tools.”
“Over the next three years, the market will consolidate into more end to end technology solutions. It will be difficult for point solutions to compete. Expect to see big blue chip players enter the market through significant acquisitions. IgnitionOne was the first to integrate ad tech with marketing tech, expect to see further expansion and many more happy clients,” he said.
When he’s not in the office, Jon has enjoyed an array of hobbies from adventure racing to wakeboarding. These days he can be found spending time with his family and friends, perfecting his Argentine barbequing skills as well as pouring the perfect Fernandito aperitif.