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IgnitionOne Acquires Leading Mobile Marketing Technology Human Demand

We are excited to announce that IgnitionOne has acquired Human Demand, a leading independent mobile marketing technology company providing mobile audience and tracking solutions to advertisers. With this acquisition, IgnitionOne continues to enhance the industry’s most comprehensive integrated digital marketing technology solution, by adding mobile display advertising capabilities and cross-device tracking to its Digital Marketing Suite (DMS).

 

Human Demand’s fully transparent, highly scalable and efficient mobile media solution will integrate with the DMS to:

  • Better reach mobile audiences and mobile app users through display advertising
  • Provide additional capabilities for cross-device tracking to inform cross-channel attribution and user data
  • Deliver targeted mobile audiences, including hyper local geo-targeting, at scale with  superior location insights, campaign optimization and visual analytics

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IgnitionOne’s clients will benefit from Human Demand’s intuitive self service interface whose capabilities will be seamlessly integrated into the DMS. The DMS is our digital marketing hub that centralizes the ability to buy, manage and optimize digital media across Search, Display, Social and Mobile, understand client users through Data Management and Cross Channel Attribution, and optimize conversions on a marketer’s website through Marketing Automation.

This is an exciting day for the IgnitionOne team and we welcome the newest members to our family!

Visit us at www.ignitionone.com or contact us at info@ignitionone

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