Engagement Scoring and Portfolio Optimization: 1+1=3

IgnitionOne was an early innovator of Portfolio Optimization which allows for the optimal spending of each dollar for highest return possible, aiming for the highest efficiency aggregate. We are also the first to leverage a proprietary Engagement Score, that measures the historical and real-time behavior of each individual visiting your site, allows for deeper insights beyond revenue at the user level. By combining the two innovations, engagement scores in conjunction with standard revenue metrics, it has the potential to significantly improve the accuracy/insights in automated portfolio bidding.

Learn more about how these technologies and how they work together in IgnitionOne’s new insights document – download it here.

IgnitionOne’s Predictive Engagement Scoring offers dynamic, real-time insights into likelihood to convert and product interest to drive intelligent optimization

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