Today we announced a major enhancement to the Digital Marketing SuiteSM (DMS): Analytics 2.0. The new version of the platform offers a new proprietary “Focus Heat Map” to help marketers quickly discern areas of importance based on performance. The new system also increases the speed of reporting by over 50% and adds significant flexibility of analysis of digital marketing and advertising data that marketers need to track and optimize their efforts. With intuitive visualization features, important trends and data points become instantly actionable.
The offering is foundational for ongoing innovations across IgnitionOne’s analytics solutions from attribution, to media mix modeling, to advanced audience analysis and includes unique differentiated functionality. Key features include:
- Focus Heat Map, an algorithmic, color-coded schematic showing areas of needed focus, giving marketers a powerful and straightforward way to improve campaign performance.
- Improved workflow with a simplified interface to see all important data in one place and tools built to tackle huge datasets. Users will save hours of data crunching with new reports and features.
- Powerful fast reporting with a brand new, charting system delivering data 50% faster. Marketers can also benefit from industry-first insights across attribution models and engagement metrics.
- Visualization tools that highlight what data is important to identify successes or determine problem areas through robust at-a-glance reporting tools.
Click here to learn more about Analytics 2.0.