IgnitionOne

IgnitionOne Announces $20 Million Series B Funding Led by SoftBank Capital

We at IgnitionOne are excited to announce $20 million in Series B funding. This funding was led by new investor SoftBank Capital with participation from existing investors including ABS Capital Partners and Brown Savano.

This additional capital will enable us to extend our lead as the industry’s broadest and most well-integrated digital marketing hub through additional strategic acquisitions, accelerated innovation of our Digital Marketing Suite technology and expansion of sales and marketing activities on a worldwide basis.

With a global footprint of over 450 employees in 17 offices across 10 countries, IgnitionOne is one of the largest independent marketing technology companies in the world. Our suite of innovative solutions encompass algorithmic media management across channels such as search, programmatic display and social; advanced data management; and marketing automation including user scoring, lead nurturing and lead optimization.

“We are committed to simplifying the lives of marketers by assimilating the most important marketing and advertising technologies into a single stack and this capital raise will allow us to accelerate that vision,” said Will Margiloff, CEO of IgnitionOne. “IgnitionOne is leading the industry with the most integrated and complete digital marketing technology.  We will continue to be relentless in our drive to bring far greater simplicity and superior performance to marketers, through the power of an integrated solution.”

See the full announcement here

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