Introducing Sitelink Builder: Providing Simplification for Search Marketers

Today IgnitionOne announced Sitelink Builder, a new and intuitive tool that drastically simplifies workflow for search marketers. Sitelink Builder allows marketers to upload, manage and report on sitelinks across multiple campaigns and groups within its paid search solution, a fully integrated module of the Digital Marketing SuiteSM (DMS), making a previously cumbersome task quick and simple for anyone using the DMS.

The innovation simplifies the process of uploading and assigning sitelinks to campaigns and groups within paid search, eliminating countless hours from a search marketer’s workload. The intricate process of adding individual sitelinks to paid search campaigns and groups can now be done in bulk.

Key Benefits:

  • Streamline the creation and editing process of sitelinks by giving search marketers the ability to create, edit text, descriptions, destination URLs and device preferences of multiple sitelinks in bulk. Marketers can create sitelinks independent of campaigns and groups and then later make those associations.
  • Easy scheduling of sitelinks with options to run on specific days and times, individually or in bulk.

“Consistent with our principle of simplicity, IgnitionOne’s release of Sitelink Builder is another innovation that gifts the marketer with the ability to be more efficient,” said Roger Barnette, President of IgnitionOne. “IgnitionOne helps marketers shed hours of manpower and resources and makes something that was once daunting an easy task.”

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