IgnitionOne has been issued the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles kitemark following verification of its brand safety policies and practices by independent auditor ABC.
The DTSG Good Practice Principles will supersede the IPA-ISBA Brand Safety Initiative, which IgnitionOne was verified under in October 2013, the second online advertising technology to receive the kitemark. IgnitionOne also received its European Interactive Digital Advertising Alliance (EDAA) Trust Seal in January this year.
IgnitionOne, a long-time advocate of brand safety and transparency in digital media, received it’s EDAA Trust Seal in January 2014 and was a lead sponsor of The Drum Digital Trading Awards 2014 which promotes transparency of online advertising campaigns to brands.
Simon Haynes, UK Managing Director at IgnitionOne said:
“IgnitionOne has time and time again proved its commitment to brand safety. We have been vocal in the industry about providing transparency to brands as to where their online advertising is shown. We believe in the strength of our product and our partners see us a safe pair of hands when it comes to delivering their advertising campaign online.”